CM LAUNCHES ‘SOYBEAN OIL FORTIFICATION' PROJECT

Chief Minister Shivraj Singh Chouhan said Ruchi Soya Industries Limited (Ruchi Soya) will play a pivotal role in the project on ‘Soybean oil fortification’ in Madhya Pradesh. Under this project, largest selling Soyabean oil brand in the State ‘Mahakosh’ will now have additional health benefits of Vitamin A and D.

Chouhan was launching soybean oil fortification project here on Monday. Minister of Science and Technology and Food Processing Kailash Vijayvargiya along with several other dignitaries were also present on the occasion.

Centre for Community Economics and Development Consultants Society (CECOEDECON) has been working on ‘Soybean oil fortification’ in collaboration with the United Nations affiliated body, Global Alliance for Improved Nutrition (GAIN) and edible oil manufacturers in Madhya Pradesh.

Under this project, soyabean oil by leading companies will be fortified with the essential Vitamins A and D.

This initiative aims to curb malnutrition in Madhya Pradesh with a primarily focus on the nutritional security. Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Limited, on the occasion said the objective of the soyabean oil fortification project in Madhya Pradesh is to reduce health related problems arising due to Vitamin A and D deficiencies in the State.

“We are happy to partner with the NGOs and offering healthier options to the consumers of our soya oil brand Mahakosh in Madhya Pradesh”, Sarvesh said.

We will also work closely with NGOs like CECOEDECON and GAIN on the awareness generation campaign on Vitamin A and D deficiency and the strategies to address it,” he added. 

Ruchi Soya enters tomato biz

Ruchi Soya, edible oil and soyabean product maker, is foraying into processed tomato business.

The company has formed a joint venture with Kagome, a tomato product company of Japan and Mitsui, a trading and investment firm.

Ruchi Soya will hold 40% stake in the joint venture — Ruchi Kagome — while the remaining 60% will be held by a special purpose company (SPC). Kagome and Mitsui will hold 66.7% and 33.3%, respectively in the SPC.

The venture will initially produce tomato puree, ketchups, pasta sauces and so on, and may enter beverages and other categories, going ahead.

Sarvesh Shahra, business head-consumer brands division, said despite India being the second-largest producer of tomatoes in the world, only 1% of it is processed, which spells big opportunity.

The company is investing `44 crore for setting up a facility in Maharashtra. It will start marketing the products from mid 2013, but start production only mid 2014.

Dinesh Shahra, MD, Ruchi Soya, said the local processed tomato market was `600 crore in 2011 and is expected to touch `2,000 crore by 2017.

Ruchi Soya and RF Solutions take the lead on sustainable soy from India

India's largest Soy processing Company, Ruchi Soya Industries Limited (Ruchi Soya) is proud to announce its Sustainability Verification Programme during the important and prestigious 2013 edition of the Food Ingredients Europe Exhibition. Ruchi Soya and its exclusive European marketing company RF Solutions, have teamed up with ProTerra Foundation and Solidaridad to engage in this initiative towards long term sustainability in Soy.

Mr. Sarvesh Shahra, Business Head, Food and Specialty Products Division said, "The market is clearly shifting towards sustainability and is demanding sustainably produced agricultural products. Ruchi Group is working closely with the famers in India for the past three decades. This is the right time for Ruchi Soya to take the lead in developing India's first long term sustainability program and offer its customers a completely integrated solution. The European Union is a key and priority market for Non-GM Soy products. Along with RF Solutions, Ruchi Soya will now provide its customers, the right solutions for sustainability and meet all the future demands from India. This initiative will help brighten the lives of millions of farmers across India and farmer livelihood development has always been at the core of Ruchi Soya's corporate philosophy. Ruchi Soya is proud to be a partner in this initiative, our commitment to Non-GM foods is reiterated with this global alliance."

With a proven track record on sustainability programmes in Brazil, Canada and France, The ProTerra Foundation is a valuable partner of the validation programme. Solidaridad has been working for many years in assisting farmers with sustainable practices and has been developing farmer programmes in India now for about 5 years.

The programme's starting point is the purchase of 12,000 RTRS credits followed in the near future through the purchase of 12,000 MT of certified beans. This will help over 10,000 certified farmers in the programme and additional 20,000 farmers who are improving their practices to become certified. The sale of certified non-GMO lecithin and soya meal shall gradually increase in the coming years under the programme.

Meanwhile, Solidaridad plans to increase the farmer training programme to reach 70,000 farmers in the coming 2-3 years in India. The certification of groups of farmers and the verification work under the ProTerra Standard will be carried out by Cert ID, a company that has been in the Indian Non-GMO market for over 10 years.

The values estimated for buying the soya beans in India and for fostering the sustainability programme will be acquired and paid to the stakeholders in the programme through the sale of products under Chain of Custody Certificates in Europe. This will enable Ruchi Soya to buy the beans physically from the farmers who are participating in the programme, but most importantly, contribute to improving their livelihood and well being.

About Ruchi Soya Industries Limited:

Ruchi Soya is India's leading FMCG Company, India's number one cooking oil and soya food maker and marketer. Ruchi Soya has a turnover of over US$ 5 Billion and is an integrated player, from farm to fork. Ruchi Soya has secured access to oil palm plantations in India and other key regions of the world. Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

About RF Solutions:

Established in 2009, RF Solutions introduced the Ruchithin soya lecithin from the Indian company Ruchi Soya Industries Limited onto the European market. Incorporating the sales and marketing experience as well as the technical expertise of RF Solutions. RF Solutions has enabled Ruchi Soya to become the industry leader in full traceable Non-GMO soya lecithin. Other ingredients RF Solutions successfully markets today include Ruchi Soya's fatty acids, tocopherols. soy meal and guar gum split.

Ruchi Soya joins hands with GAIN and CECOEDECON

Ruchi Soya joins hands with GAIN and CECOEDECON for the Fortification of Mahakosh Soyabean Oil with Vitamin A and D

 CECOEDECON, GAIN and Soyabean oil processors join hands in Madhya Pradesh
 Mahakosh soyabean oil will now have added health benefits to tackle deficiency of Vitamins

June 18, 2013, Bhopal: India’s leading FMCG Company and No. 1 manufacturer & marketer of Edible oil and Soya products, Ruchi Soya Industries Limited (Ruchi Soya) will play a pivotal role in the project on ‘Soybean oil fortification’ in Madhya Pradesh. Under this project, largest selling Soyabean oil brand in the state ‘Mahakosh’ will now have additional health benefits of Vitamin A and D. 

This was announced recently in Bhopal during the official launch ceremony of soybean oil fortification project graced by the Honourable Chief minister of Madhya Pradesh Shri. Shivraj Singh Chouhan. Also present on the occasion was Shri Kailash Vijayvargiya, Honourable Minister of Science & Technology & Food Processing, Government of Madhya Pradesh along with several other dignitaries.

Centre for Community Economics and Development Consultants Society (CECOEDECON) has been working on ‘Soybean oil fortification’ in collaboration with the United Nations affiliated body, Global Alliance for Improved Nutrition (GAIN) and edible oil manufacturers in Madhya Pradesh. Under this project, soyabean oil by leading companies will be fortified with the essential vitamins A & D. This initiative aims to curb malnutrition in Madhya Pradesh with a primarily focus on the nutritional security. 

Mr. Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries 

Limited commented, “The objective of the soyabean oil fortification project in Madhya Pradesh 

is to reduce health related problems arising due to Vitamin A and D deficiencies in the state. We are happy to partner with the NGOs and offering healthier options to the consumers of our soya oil brand Mahakosh in Madhya Pradesh. We will also work closely with NGOs like CECOEDECON and GAIN on the awareness generation campaign on Vitamin A and D deficiency and the strategies to address it.”

Ruchi Soya Industries Limited is India’s leading FMCG Company, the No. 1 manufacturer and marketer of Edible oil and Soya products under popular retail brands like Nutrela, Mahakosh, Sunrich and Ruchi Gold. An Integrated player from farm to fork, Ruchi Soya has secured access to oil palm plantations in India and other important parts of the world. Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

The Global Alliance for Improved Nutrition (GAIN) is an alliance driven by the vision of a world without malnutrition. Created in 2002 at a Special Session of the UN General Assembly on Children, GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier. GAIN is a Swiss foundation headquartered in Geneva, and has a global presence.

The Centre for Community Economics and Development Consultants Society (CECOEDECON) was founded by a small group of young, committed social workers to provide immediate relief to the victims of devastating floods in Jaipur district in 1982. From a very modest beginning as a relief agency, ECOEDECON has evolved into a civil society organization pursuing integrated participatory development and advocating human rights.

Mr. Sarvesh Shahra,Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Ltd.

Mr. Sarvesh Shahra heads the FMCG and the Specialty Ingredients businesses of Ruchi Soya Industries Limited. The  Consumer Brands Division (FMCG) markets health and nutrition products under the Company’s flagship brand Nutrela. During the past three years, Sarvesh spearheaded the expansion of the product range, roll out of the new master brand strategy, and distribution coverage into many new towns across India, setting up of the R&D, sales, marketing, and supply chain processes, and all the support functions such as HR, Finance and IT. After taking up responsibility of the FMCG Business in 2009, he spearheaded the task of demerging the Consumer Foods Business into a new entity and today, the Consumer Brands Division functions as an independent profit center.

In 2004, Sarvesh joined Ruchi Soya and played a leading role in setting up of a green field edible oil refinery project at Patalganga near Mumbai, Maharashtra and worked as the head of the plant for four years. During that time, the plant soon became the largest edible oil refinery complex in Maharashtra and gained rapid market share. The Patalganga plant today continues to enjoy the position of the largest and single most integrated plant in the state of Maharashtra, India.

Sarvesh Shahra has set up Ruchi Soya operations in Holland that allowed the company to tap into the EU, one of the largest markets globally for food ingredients. Today, the Division exports to over 45 countries and is the leading Indian company in this sector with a diverse range of products.

Sarvesh has a Bachelors Degree in International Marketing and International Studies from Baldwin-Wallace College, Cleveland, Ohio. He completed his International Baccalaureate Degree from United World College of South East Asia. Sarvesh Shahra is married and is based out of Mumbai. He represents the third generation of the Shahra family that started the business conglomerate Ruchi Group having business interests across the sectors ranging from edible oil, soya foods, steel, dairy, information technology, realty and others.

Ruchi Soya is India’s number one FMCG Company, the largest manufacturer and marketer of Edible oil and Soya products under popular retail brands like Nutrela, Mahakosh, Sunrich and Ruchi Gold. An Integrated player from farm to fork, Ruchi Soya has secured access to oil palm plantations in India and other important parts of the world. Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.